InMoment2025年声誉行业基准报告英文版20页.pdfVIP

Thedigitalmarketplaceisboth

agoldmineandabattleground.

Successandfailurecanhingeona

singlereview;94%ofconsumers

willabandonabusinessoverjust

onebadexperience.Afour-star

rating?That’snolongerimpressive—

it’sexpected.

Managingyourbrand’sreputation

goesbeyondputtingoutfires,or

respondingwithalaissez-faire

disposition—it’sakeydriveroftrust,

growth,andlong-termsuccess.

REPUTATIONISN’TJUSTBUILT,

BUTMANAGED,CULTIVATED,

ANDTHENDEFENDED.

Forbusinesseswithhundredsorthousandsoflocations,onlinereputationis

difficulttomanageandhasadirectimpactonrevenue,customeracquisition,

andretention.Whilesomeindustryplayerssprintaheadinengagementand

responsiveness,othersaremovingataglacialpace.

Sowheredoyoustand?

InMoment’s2025OnlineReputationBenchmarkReportprovidestheanswers.

Thisanalysishighlightsthegapbetweenindustryleadersandthosestruggling

tokeepup.Curiousaboutourmethodology?Readon.Shortontime?Skip

aheadtoSoWho’sWinning?forthekeyinsights.

22025REPUTATIONINDUSTRYBENCHMARKREPORT©2025INMOMENT,INC

METHODOLOGY

HowAreBenchmarks

Calculated?

Weanalyzed31millionreviewsfrommorethan

226,500businesslocations,spanningmultiple

industriesandgeographies.Thedatasetincludes

TableofContentsinformationfromGoogle,Facebook,Yelp,and

TripAdvisor,amongotherreviewsources.

KEYFINDINGS