伯恩斯坦2026年中国运动服饰市场展望户外品类日趋成熟专业品牌势头不减-260119英文版43页.pdfVIP

19January2026

ChinaConsumer

ChinaSportswear2026Outlook:OutdoorMaturesbutSpecialist

MomentumIntact

Chinassportswearmarketistransitioningfromhigh-growthexpansiontomature,

MelindaHu

+85221232643share-takinggrowththrough2030E,withtotalmarketmoderatingto~6%CAGR

melinda.hu@whileoutdoormaintainsstructuraloutperformanceat~12%CAGR.Thesectoris

shiftingfromland-grabcategorypenetrationtosharereallocationandpremiumization,

KaiZhangwithsuccessincreasinglydependentonbranddifferentiation,technicalinnovation,and

+8522123266

kai.zhang@channelefficiency.

FrankieFongOutdoorisnowthelargestcategorybutmaturingwithgrowthmoderatingto

+85221232637+12%YoYfrom29%CAGR(2021–2025E),butwithsustainedbrandsubstitution

frankie.fong@astechnicalspecialiststakesharefromgeneralists.Marketplayersareresponding

bybroadeningpricearchitectureandexpandingintoniche,functional,andprofessional

segments.ApparelleadsFY25categoryperformanceat+18%YoYwhilesneakersgrew

+14%YoY,indicatinghealthygrowthacrossallsportswearcategories.

TechnicalspecialistslikeArcteryxandSalomonaretakingsharewithinoutdoor

evenascategorygrowthdecelerates,asconsumerss