2025-2026年滑雪地产市场报告（英文版）.pptxVIP

THE

SKIREPORT

WINTER2025-26

Celebrating20yearsoftheSavillsSkiReport.

WehavebeenreportingonthesecondhomemarketsintheAlpsandEuropesince2006,makingthisthe20thanniversaryofourskireport.Duringthisperiod,significantmilestonesincludedthe2008global

financialcrisis,anensuingcreditcrunch,thedecouplingoftheSwissfrancfromtheeuro(2015),abanontheconstructionofnewsecond

homesinSwitzerland(2016)andthedepartureoftheUnitedKingdomfromtheEuropeanUnion(2021).

Wehavealsowitnessedthethirdwaveofglobalisation,or

hyperglobalisation,drivenbytechnologicalinnovationandthegrowthofcommunicationnetworks.Itisthelatter,andtherapidevolutionofArtificialIntelligence,thatislikelytodefinethenexttwodecades.

Fornow,itisscarcityandequitythatdefineandinfluenceproperty

marketsintheAlpsandmountainresortsglobally.Today,wealthy

buyersvaluelifestyle,comfortandexclusivityandarewillingtopay

forit.Forthesixthyearinarow,Aspencontinuestodefygravityby

leadingultraprimepricingatanaveragepriceof€68,900persquaremetre.Bycontrast,20yearsago,toppricesinAspenwerecloserto

€10,900persquaremetre.Thisisreinforcedby20-yearprimeprice

growthintheUnitedStatesaveraginganimpressive228%,comparedto197%inFranceandamoreconservative95%inSwitzerland.Laterinthereport,wecompareAspenandGstaad(page18),whichmakesforfascinatingreading.

AphenomenonthathasemergedinEuropeinthelastdecadeandis

onlylikelytocontinueistheadventofthebrandedresidenceinAlpineresorts.Arguably,thisstartedwithTheChediopeninginAndermatt

in2014,buthassinceproliferatedwithSixSensesCourchevel

Crans-MontanaandTheWHotelResidencesinVerbier.AmanResortsrecentlyopenedAmanRosaAlpinainSanCassiano,MandarinOrientalisplannedtoopeninCortinaintimefortheCortin