英文订阅经济试题库及答案.docVIP

英文订阅经济试题库及答案

一、单项选择题（每题2分，共10题）

1.Whichofthefollowingisakeyfeatureofthesubscriptioneconomy?

A.One-timepurchaseB.RecurringpaymentsC.Discountedsales

答案：B

2.WhatdoesARPUstandforinthecontextofsubscriptioneconomy?

A.AverageRevenueperUserB.AnnualRevenueperUnitC.AverageReturnonProduct

答案：A

3.Asubscription-basedstreamingserviceisanexampleof:

A.Product-as-a-ServiceB.Software-as-a-ServiceC.Content-as-a-Service

答案：C

4.Whathelpscompaniesinthesubscriptioneconomyretaincustomers?

A.High-priceplansB.PoorcustomerserviceC.Personalizedexperiences

答案：C

5.Whichmetricmeasuresthepercentageofcustomerswhocontinuetheirsubscriptionoveraperiod?

A.ChurnrateB.RetentionrateC.Acquisitionrate

答案：B

6.Inthesubscriptioneconomy,afree-trialperiodismainlyusedfor:

A.LosingcustomersB.AcquiringcustomersC.Reducingcosts

答案：B

7.Whatisamajoradvantageofthesubscriptionbusinessmodelforcompanies?

A.UnstablerevenueB.PredictablerevenueC.Highinitialinvestment

答案：B

8.Asubscriptionboxservicesendingcuratedproductsmonthlyisaninstanceof:

A.UtilitysubscriptionB.CuratedsubscriptionC.Accesssubscription

答案：B

9.Whatcancauseahighchurnrateinasubscriptionservice?

A.RegularfeatureupdatesB.BillingissuesC.Gooduserinterface

答案：B

10.Whichfactorisimportantforasuccessfulsubscriptionpricingstrategy?

A.RandompricingB.Value-basedpricingC.Cost-pluspricing

答案：B

二、多项选择题（每题2分，共10题）

1.Whichofthefollowingarecommontypesofsubscriptionmodels?

A.FreemiumB.TieredC.Pay-as-you-go

答案：ABC

2.Whatarethebenefitsofthesubscriptioneconomyforconsumers?

A.LowerupfrontcostsB.AccesstolatestproductsC.Simplifiedpurchasing

答案：ABC

3.Keyperformanceindicatorsinthesubscriptioneconomyinclude:

A.MRR(MonthlyRecurringRevenue)B.CAC(CustomerAcquisitionCost)C.