客户之声(VoC)权威指南:从数据采集到商业落地全框架.docx

客户之声(VoC)权威指南:从数据采集到商业落地全框架.docx

The

authoritativeguideto

VoiceoftheCustomer

2

Tableof

Tableof

contents

3Introduction

4WhatisVoiceoftheCustomer?

7WhyconductVoiceoftheCustomerresearch?

9Thevaluereceived:Yougetwhatyoupayfor

11TencustomerexperiencestatsthatimpactVoice

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