未来商业：零售与消费行为的近景・中景・远景 ——AI 提效 + 人本体验双驱共生.pptxVIP

TOMORROW’SCOMMERCE

THENEAR–NEXT–FAROFRETAILANDSHOPPERBEHAVIOR:

AIEFFICIENCY+HUMANFIRSTEXPERIENCE

9THEDITION/2026

VML

Tomorrow’sCommerce:

AHuman+TechCounterpoint

WelcometoVML’sIatesteditionof“Tomorrow’sCommerce”—avisionaryexplorationofthetrendspoisedtoreshapetheworldofcommerce.

Thisyear,inspiredbyourdata,experience,andrelentlesscuriosity,wedelveinto20ideas

thatdon’tjustanticipate2026,butchallengeustoimaginecommerce5,10,oreven15yearsdowntheline.Preparetoencounterconceptsthatmightfeeldelightfullyfuturistic,perhapsevenabitfarout,yetwhichholdthepotentialtoprofoundlyredefinehowwebuy,sell,andconnectinthefuture.

Thisyear,wedivedeepintotwopowerful,interlinked,yetsometimesopposing,currents…

1.AutomatedAl-drivenefficiencyand2.AuthenticExperienceHumanConnection.

Whydowebelievethatthesetwoforcesaresoimportant?

AtVML,our‘HumanFirst’philosophyisn’tjustacreativeprinciple;it’stheverylensthroughwhichweviewandshapethefuture.Andyetwealsoacknowledgetherolethattechnologyhasinshapinganddefiningourlives,andofcoursethewayweshop.It’sthishuman-centricapproach,underpinnedbytheenableroftechnology,thatseamlesslyconnectsBrand

Experience,CustomerExperience,andCommerce.Andthisinturnguidesourexplorationintowhat’snext.

Beforeyoudelvein,weencourageyoutoconsiderhowthesetrendscansparkconversationanddriveadifferentperspectiveasyouchartyourbrand’scourseforthenewyearand

beyond.WhetherthroughAI’ssilentefficiencyorhumanexperience’svibrantwarmth,VMLinvitesyoutoexplorehowthesedynamicforceswillconverge,compete,andultimately

defineyourvisiontodrivetheneedsoftomorrow’sshopper.

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18CauseInfluencers:TheRiseof Values-AlignedInfluencers

19IntergenerationalRetail:OneSpace, ManyLives

20CuratedScarcitythe