虎年红色动画报告：2021-2022性能概览与关键发现.pptx

TIGERREDANIMATIONREPORTAsofFeb.23,2022

FromDec.30th,2021toFeb.23rd,2022,theanimationofTigerRedgenerated843clippings,1.37+BillionimpressionsandADvalueofCNY25.36+Million.Amongstthem,PERFORMANCEOVERVIEWBrandClippingNo.ImpressionADValue211544.02+Million9.87+Million78118.22+Million2.7+Million2566.78+Million790+ThousandOtherBrands431650+Million12+Million

EARTHYHUESMADEITSCOMEBACKThebeginningofspringcallsforanaturalmakeuplooktoexpressconsumers’hopeforanewyear,whichcombinesearthyshadeswithpinkytones.ThereforeeyeshadowpalletswithearthyhueshasreturnedtothecenterofattentionforbeingversatileandsuitableforAsianconsumers’skintone.SKIINGTIMESKINCARETheWinterOlympicshasgeneratedhugepublicaffectiononskiing,whichbroughtoutconsumers’concernofhowtotakecareyoutheskinwhileenjoyingtheirtimeinthesnow.Skincareproductswithhigh-efficiency,suchasFresh’sessenceandSHISEIDO’sserum,haveeeditors’toppicks.KEYFINDINGSTop3ProductsFeatured

MEDIAEXPERIENCEHIGHLIGHTS-CNYSEEDINGTheTigerRedgiftboxesfromSephoraCollectionwerewellreceivedbymedia,generatinghighexposureineditors’WeChatMoments,facilitatingmoreproductfeatures.

Date:Feb.14Impression:6.86BillionAdValue:CNY640ThousandLinkCLIPPINGHIGHLIGHTS-COMPANYNEWSDate:Feb.14Impression:3.08BillionAdValue:CNY50ThousandLink

Date:Feb.14Impression:1.92MillionAdValue:CNY200ThousandLinkDate:Feb.14Impression:293ThousandAdValue:CNY50ThousandLinkCLIPPINGHIGHLIGHTS-COMPANYNEWS

CLIPPINGHIGHLIGHTS-SEPHORACOLLECTIONDate:Jan.issueImpression:470ThousandAdValue:CNY25ThousandDate:Jan.issueImpression:100ThousandAdValue:CNY8Thousand

CLIPPINGHIGHLIGHTS-SEPHORACOLLECTIONDate:Feb.issueImpression:830ThousandAdValue:CNY82.7ThousandDate:Jan.issueImpression:150ThousandAdValue:CNY116Thousand

CLIPPINGHIGHLIGHTS-SEPHORACOLLECTIONDate: