2026风味趋势图谱：面向未来.pptxVIP

TasteCharts2026

FUTURE

READY

Findyourlavouredge.

1,200+

Scientists

100

Flavourists

70

Food-craftExperts

250+

MarketingandInsightsVoices

workinginunison,researching,analysinganddecodingconsumersignalstopinpointwhat’snextintheworldofflavour.

The2026TasteChartsarebuilttosparkbetterconversations,fuelfasterideation,drivesmarterdecisions;decisionsbackedbydata,inspired

bycreativityandgroundedinrealconsumerinsight.Decisionsthatgiveyoutheconfidencetomoveforwardandtheedgetostayahead.

Whentasteisnon-negotiableittakesmorethanguessworktoshapethe

futureoflavour.

Ittakes

MethodologyLifecycleCategories

Foroveradecade,we’vecombineddata,insightsandexpertisetoreliablypredictlavoursthatwillremainpopularandexciteconsumersintheyearahead.Our

approachhasevolvedtohighlightdominantandtrendinglavoursunderafreshlensthatrelectsthemarket’schangingnature.

EachTasteChartnowfeaturesthreelifecyclecategories:

markthemoment.

Tea,CofeeCocoa

Icedcofee,hotcofee,

espresso-baseddrinks,hotteas,icedteasandcocoa.Theseare

thewarmandrefreshingsipsthatenergisemornings,sootheafternoonsandbringcomfortthroughouttheday.

SaltySnacks

Chips,crisps,saltycrackers,

popcorn,meatsnacks,pufed

treats,tortillasandnachos.Snacksthatdeliverboldtaste,satisfyingcrunchandeverydayenjoyment.

Thisyear,ourcollectionoftastechartsoffersadeeperdiveintothefoodandbeverageuniverse.TheTasteChartshaveexpandedfrom5to7categoriestoprovidearicherviewofevolvinglavours:

FoodBeverageCategories

RefreshingBeverage

Softdrinks,sparklingwaters,juicesandchilledbeverages.

Vibrant,thirst-quenchingoptionsthatrefresh,hydrateandenergisewitheverysip.

AlcoholAlcohol

InspiredBeverage

Beers,cocktails,liqueurs,winesandspirits.Whetherclassicoralcohol-free,thesearethecelebr