文体分类练4　说明文之研究报告类--2026版-新高考英语二轮复习阅读理解专题突破.pdfVIP

文体分类练(四)说明文之研究报告类

Passage1(2025河北张家口二模)

主题人工智能影响购买意愿:词数:342

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AstudypublishedintheJournalofHospitalityMarketingManagementfoundthatdescribingaproductas“AI-

powered”lowersacustomer’sintentiontobuyit.

Researcherssampledparticipantsacrossvariousagegroupsandshowedthemthesameproducts—theonlydifference

betweenthemwasthatonewasdescribedas“high-tech”andtheotheras“AI-powered”.“Ineverysinglecase,theintentionto

buyorusetheproductorservicewasgreatlylowerwheneverwementionedAIintheproductdescription,”saidDogan

Gursoy,oneofthestudy’sauthors.

Thestudysaystwokindsoftrustplayapartinconsumers’less-than-rosyperceptionofproductsthatdescribe

themselvesas“AI-powered”.Thefirstkind,cognitive(认知的)trust,hastodowiththehigherstandardthatpeopleholdAIto

asamachinetheyexpecttobefreefromhumanerror.So,whenAIdoesslipup,thattrustcanbequicklyruined.For

example,peoplecriticizedGooglelastyearforprovidingconfusingandevenfalseinformation,pressuringthecompanyto

walkbacksomeofthefeatures’capabilities.

Inaddition,limitedknowledgeandunderstandingabouttheinnerworkingsofAIforceconsumerstofallbackon

emotionaltrustandmaketheirownsubjectivejudgmentsaboutthetechnology.“Oneofthereasonsisfearoftheunknown,”

Gursoysaid.“BeforeChatGPTwasintroduced,notmanypeoplehadanyideasaboutAI.”AndthewayAIispresentedinpop

culture,likeHollywoodsciencefictionfilmswhererobotsappearasvillains(反派主角),hasabiggerimpactonshaping

publicperceptiontowardsAI.AnotheristheperceivedriskaroundAI—particularlywithhowithandlesusers’personal

data,accordingtoGursoy.

Therefore,Gursoywarnscompaniesagainstaddingthe“AI”labelasanappealingwordwithoutdetailsonits

capabilities.“Themostadvisablethingforthemtodoistocomeupwiththerightmessaging,”hesaid.“Ratherthansim