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- 2026-02-10 发布于北京
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IrreplaceableInstinct
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TrendSignal1:
Reali-TEA
Fantasyisfading.In2026,audienceswillrealignthroughthechaostoforgenewrealitiestogether.
2026TrendTheme:IrreplaceableInstinct
Audienceswillmovetoretraintheirirreplaceableinstinctwithrealcuriosity,conviction,andcarethatconnectus.
TrendSignal3:EmotionalROI
Impulsewilllosetointentionin2026asshoppersrewardthebrandsthatjustifythewhytobuy,first.
TrendSignal2:
CuriosityDetours
In2026,audienceswillseeknewrabbitholesofcuriositythroughnewdoorsofdiscovery.
WhatʼsNext
Actionablenextstepstogetaheadofthisyearʼsbiggestshifts
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WhenwefirstintroducedTikTokʼstrendmethodology,SpeedsofCulture,in2021,ourplatformwasalreadyrewritinghowtrendsmove.Ourcommunityʼscollectivecreativityspreadsignalsfasterthanever.Wedanced,weflopped,wemadetoomuchfetapasta,uncovered“whotfdidImarry,ˮandcackledtryingtoassignmeaningto“6,7.ˮ
Today,culturehasshiftedintoanewgear.Itʼslayered.Itsquick.Itsshapedbypeoplechangingdirectionfast,andmarketersurgentlyneedthetoolstostayontopofthesetrendsastheymanifestandevolveinrealtime.ThatswhyweverolledoutnewAI-poweredtoolstohelpmarketersidentifyand
capitalizeontrendsfaster,diggingintothestories,language,andbehaviorsthatconnectus.
Thisyearʼsreportlooksandfeelsdifferent.UsingTikTokʼsownsolutions,weanalyzedtrenddataandcollaboratedwithhumansgloballytounderstand
howcultureisevolvinginrealtimeandwhereitʼsheadednext.Ithasanewname,anewdesign,andmoreanswersthanever.Weʼvedistilledinsights
intothreekeyuserforecastsfortheyearahead,completewithmoreangles,acceleratedbyTikTokandbackedbydatanooneelsecanprovide.
Weʼrepullingbackthecurtainsomarketerscanusethesesametools
year-roundtounlockinsight
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