券管理计划与业务效益分析.pptx

Coupon_ManagementEdition2004

Coupon_Management/2Coupon_ManagementValuePotentialsBusinessBenefitsManufacturerClearinghouseSmallRetailerLargeRetailerCustomerBusinessBenefitsValuePotentialsPlancouponprogramReceiveprintedcoupons(postGoodsReceipt)Createpurchaseorderforcou-ponsormediaCreateinternalorderPlancouponprogramPlancouponprogramPostplannedcosttoInternalOrderPostInvoiceReceiptforPrintedCoupons

Coupon_Management/3Coupon_ManagementValuePotentialsBusinessBenefitsManufacturerClearinghouseSmallRetailerLargeRetailerCustomerBusinessBenefitsValuePotentialsRedeemcouponsCollectcouponsfromCustomersCollectcouponsfromCustomersSubmitCouponstoclearinghouseClipCoupons/receivecouponsRedeemcouponsRedeemcouponsIssuedownpaymentforcouponshandlingfeesReceivedownpaymentandhandlingfeesCreatePOforCouponRe-demptionviaClearingHouseDistributeCoupons

Coupon_Management/4Coupon_ManagementValuePotentialsBusinessBenefitsManufacturerClearinghouseSmallRetailerLargeRetailerCustomerBusinessBenefitsValuePotentialsRequestreimbursementofcollectedcouponsComparestatementwithdownpaymentPayclearinghouseorcreditmemoforoutstandingamountReceive/bookcreditmemo/statementSubmitstatementforcollectedcouponsPaylg.Retailerforfacevalue+handlingfeesSubmitcollectedcouponstomanufacturerSubmitcollectedcouponstomanufacturerReceivepaymentfromclearinghousefacevalue+handlingfeesPayfacevalueandhandlingfeesCollectcouponsfromsmallretailers

Coupon_Management/5Coupon_ManagementValuePotentialsBusinessBenefitsManufacturerClearinghouseSmallRetailerLargeRetailerCustomerBusinessBenefitsValuePotentialsComparetimeframes,regions,etc.withCO-PAreportCompareactual/plannedcostsRunprofitabilityreportSettleinternalordertoCO-PACloseprogramReceivepaymentfrommfg.forfacevalueandhandlingfeesReceiveorissuepaymentforbalance