营销策划 -蒂芙尼 (Tiffany Co) 品牌延伸 - 订婚礼服.docxVIP

TIFFANYCo.

BRANDEXTENSION

501-BUSINESSINLUXURYANDFASHION

BHAVISHAPRAJAPATIPROF.GRACE

BHAVISHAPRAJAPATI

1838

FoundedbyCharles

LewisTiffany,witha

人dOLSIHsmallshoponthe

人dOLSIH

1880S

Tiffanysettingfordiamondsolitaireringswas

introduced.Tiffanywonnumerousawardsat

internationalexhibitions,includingoneinParisin1889.

1940

Introducedtheiconicbluecolorandbegancraftingengagementrings.

1920-30

TheArtDecoyearsofthe1920sand30sevolvedintothelateRetroorcocktail

style,whichtriumphedatthe1939WorldsFair.

1853

CharlesLewisTiffanytooksolecontrolofthe

companyin1853whenthebusinesswasrenamed

TiffanyCo.

7940

TiffanyCo.movedtoitscurrentglobalflagship

storeonFifthAvenue,

associatedwithAudrey

HepburnasHollyGolightlyinBreakfastatTiffanys

(1961).

7950

ChairmanWalterHovinginvitedtheextraordinarilytalented

designer-jeweler,Jean

人dOLSIHSchlumberger,toopenhisownsaloninthestore,thefirstofa

人dOLSIH

2021

Signalingaboldneweraoflove,theCharlesTiffanySettingmensengagementringwasintroduced.TiffanyKnotwasintroduced.Itsentwinedendsformaknot

representsthepowerof

connectionsbetweenpeople.

197080

IntroducedbydesigndirectorJohnLoring,whoseeyeandvision

shapedTiffanysstyleinthelate20thcentury.JewelrydesignersElsaPerettiandPalomaPicassojoinedin1974and1980.

2022

TheTiffanyLockcollectiondebuts.Thecollection

transformsanarchival

padlockmotifintoan

audacioussymbolof

togethernessandinclusivity.

2020

LaunchedtheDiamondCraft

Journey,thefirstgloballuxury

jewelertodisclosecountriesoforiginfornewlysourced,

individuallyregistereddiamonds.

2023

Redesignedsettingforthe

legendaryTiffanyDiamond,

inspiredbyJean

SchlumbergersiconicBirdonaRockbrooch,tocelebrateTheLandmarksreopeningat57thStreetandFifthAvenue.

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