黑人的影响-黑人文化和身份如何推动市场-2026.pdfVIP

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黑人的影响-黑人文化和身份如何推动市场-2026.pdf

TheBlack

HowBlackcultureidentity

drivethemarket

2026DiverseIntelligenceSeries

15thAnniversaryEdition

Introduction

Introduction

Blackaudiencesarethevanguardofculturalinfluenceandmarket

trendsintheU.S.andbeyond.Nowinits15thyear,theNielsenBlack

Formarketersfocusedondrivingconsumersdownthefunnel,inclusive

DiverseIntelligenceSerieshasbeencenteringAfricanAmericansand

brandpracticesandapproachesmatter.Intimesofeconomicuncertainty,

thediasporathroughdatathatshowsouraudienceandeconomic

abrand’stransactionalfocusmakesiteasierforBlackconsumerstojust

impacthasonlygottenstronger.Today,Blackconsumerscontinue

betransactionaltoo.Infact,sevenoutof10Blackconsumersreportthey’ll

tosendaclearsignalthatifbusinesseswanttoleverageourbuying

stopbuyingfrombrandsperceivedasdevaluingtheircommunity,upfrom

power,influence,andbrandloyalty,theyneedtodemonstrateatrue

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