2026年体育行业六大关键趋势.pptxVIP

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  • 2026-03-02 发布于北京
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Theyearinsport:sixkeytrendsfor2026

01.ExecutiveSummary

02.Generaliststreamersareturbo-chargingtheirsport

03.Distributionmodelsarechanging,asdirect-to-

04.Europeansponsorshiprevenuegrows,whilemedia

05.Changingaudiencedemandisfuellingmediarights

06.UShogrowthldsthecardstofootball(soccer)revenue

07.RegulationwillimpactPremierLeaguesponsorship

Tableof

Contents

3

4

10

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26

consumer(DTC)matures

rightsfeesstall

AmpereAnalysis2026©|2

disruption

strategies

in2026

Executivesummary

We’reheadinginto2026onthebackof

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