洞察零售：TCS全球零售展望 人工智能、智能系统和实时数据如何重塑零售业(英文版).docxVIP

PerceptiveRetail:

TheTCSGlobalRetailOutlook

ContentsorewordAI’sstrategicin?ectionpointOverview:ReimaginingretailKeyinsights

01

02

04

05

05Fromhypetoimperative:AI’spromiseinretail

05

isreal—butmeasurableimpactlesstangible

Retailersseekpro?tablegrowth,

07renewedcustomerfocus,andmore

07

07responsivesupplychainsMission-criticalobjectives

07

09Pro?tablegrowthdemands

09

intelligentoperations

10AIassistantskeytoimprovingcustomer

10

experienceandloyalty

12AI-powereddemandsensingkeyfor

12

supplychainsofthefuture

14Embeddedagilityandresiliencyremain

14

aspirationalformostretailers

17Financialpressures,workforceskills,

17

andcybersecurityaretopchallenges

20Hyper-personalizationrequires

20

22enterpriseintelligenceAIrankshighinretailer’splansforsuccess

22

Topoptimizationprioritiesare

operationalandtechnologyled 24

AI-poweredlaborschedulingkey

tooptimizatione?ciency 26

Loyaltyprogramsholduntapped

potentialtoinformenterprisedecisions 27

GenAIacceleratesdigital

transformationdataenablement 29

AI-drivenallocationessentialtooptimizing

inventoryandworkingcapital 30

AIisthefutureofcybersecurity

forretailers(andothers) 31

Predictivetrendanalyticsincrease

speedtomarketanddecisionvelocity 32

Digitalandmobilepayments

arenolongeroptional 34

C-suite’scompetingprioritiescreate

roadblocksforintegratedAIstrategy 35

WhatPacesettersaredoingdi?erently 37

Insightsinaction:Recommendations 40

Summary:Pathtoperceptiveretail 41

ForewordPerceptive

Foreword

Perceptiveretail:Rede?ningintelligenceintheAgeofAI

Theretailindustrystandsatthethresholdofaprofoundtransformation.Aswenavigateaneramarkedbyrelentlesschange,theconvergenceofadvancedtechnologies—arti?cial

intelli