创新与创业：市场影响与策略选择.pptx

ManagementStrategy

P12616

INNOVATIONANDENTREPRENEURSHIP

Learninges(1)Identifyandrespondtokeyinnovationdilemmas,suchastherelativeemphasestoplaceontechnologiesormarkets,productorprocessinnovationsandthebroadbusinessmodel.Anticipateandtosomeextentinfluencethediffusion(orspread)ofinnovations.

Learninges(2)Decidewhenbeingafirst-moverorfollowerismostappropriateininnovation,andhowanincumbentorganisationshouldrespondtoinnovativechallengers.Anticipatekeyissuesfacingentrepreneursastheygothroughthestagesofgrowth,fromstart-uptoexit.Evaluateopportunitiesandchoicesfacingsocialentrepreneursastheycreatenewventurestoaddresssocialproblems

Theinnovation–entrepreneurshipframeworkTheinnovation–entrepreneurshipframework

Innovation Innovationinvolvestheconversionofnewknowledgeintoanewproduct,processorserviceandtheplacingofthisnewproduct,processorserviceintocommercialuse.

Innovationdilemmas(1)Technologypushormarketpull:Technologypushistheviewthatitisthenewknowledgecreatedbytechnologistsorscientiststhatpushestheinnovationprocess.Marketpullistheviewthatitisthepullofusersinthemarketthatisresponsibleforinnovation.‘Leadusers’areofparticularimportance.

ProductandprocessinnovationProductandprocessinnovationSource:AdaptedfromJ.AbernathyandW.Utterback,‘Adynamicmodelofprocessandproductinnovation’,Omega,vol.3,no.6(1975),pp.142–60

Implicationsofproduct/

processinnovationmodelNewdevelopingindustriesfavourproductinnovation.Maturingindustriesfavourprocessinnovation.Smallnewentrantshavegreatestopportunitiesinearlystagesofanindustry.Largeincumbentfirmshaveadvantageinlaterstages.

Innovationdilemmas(2)Productorprocessinnovation:Productinnovationrelatestothefinalproduct(orservice)tobesold,especiallywithregardtoitsfeatures.Processinnovationrela