拥有代理商务经验-2026.docx

IBMInstituteforBusinessValue|ResearchInsights

2026ConsumerResearchStudy

Owntheagentic

commerceexperience

Consumersareready

ContentsIntroduction

Contents

Introduction

AIagentsarejoiningtheshoppingjourney 4

Partone

Precisionspending:Understandingconsumer

priorit

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