3B教师资源：第四章广告与应用.pptx

3BChapter4Advertisements

Hasanyonehadabirthdaypartybefore?Tellmeaboutit.

Didyourparentsprepareforyourbirthdayparty?

InHongKong,therearecompaniesthathelppeopleprepareforparties.

Todaywearegoingtolookatanadvertisementfromoneofthosecompanies.

1 SellingservicesWhatdoadvertisementstrytodo?

1 SellingservicesHere’sanadvertisementfromacompany.What’sthenameofthecompany?But…Kids’Wonderlandisnottryingtogetpeopletobuyproductsbecauseitdoesn’tsellthings.

1 SellingservicesLet’sreadtheadvertisementandseewhatit’stryingtodo.

1 SellingservicesKids’Wonderlandoffersapackage.package=groupofservicesofferedbythecompany

1 SellingservicesHowmanyservicesareincludedinthepackage??????goodybag=smallpartybagscontainingsweetsandsmalltoys

1 SellingservicesThisadvertisementisaboutaservice,i.e.theWonderlandBirthdayPartyPackage.Kids’WonderlandpreparesallthesethingsforpeoplewhobuytheWonderlandBirthdayPartyPackage.

2AttractingcustomersThisslogantellsyouaboutKids’Wonderland.It’sshortandeasytoremember.Whatisthis?

2AttractingcustomersKids’Wonderlandputsthesephotosintheadvertisementtotrytogetpeopletobuytheirservices.Inadvertisements,thereareofteninterestingphotos.Lookatthephotos.Aretheyattractive?

3DetailsoftheserviceTheadvertisementalsocontainsdetailsabouttheserviceoffered.venue=placeOtherwordsfor‘price’arefeeandcost.

4Customers’positivecommentsHeresomepeoplearetellingushowtheyfeelafterjoiningapartyorganisedbyKids’Wonderland.customer=peoplewhobuyacompany’sproductsorservices

4Customers’positivecommentsDothepeopleliketheparties?Whichwordstellyouthis?

4Customers’positivecommentsWhydidKids’Wonderlandshowuswhattheircustomerssaidintheadvertisement?

5ContactdetailsNowyou’vealmostreadthewholeadvertisement.Doyouwanttobuythepackageto