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Theeconomicpotential
TheeconomicpotentialofgenerativeAI
Thenextproductivityfrontier
June2023
AuthorsMichaelChuiEricHazanRogerRobertsAlexSinglaKateSmaje
AlexSukharevskyLareinaYee
RodneyZemmel
ii TheeconomicpotentialofgenerativeAI:Thenextproductivity
ii TheeconomicpotentialofgenerativeAI:Thenextproductivityfrontier
ContentsKeyinsights3Chapter1:Generative
Contents
Keyinsights
3
Chapter1:GenerativeAIasatechnologycatalyst4
Glossary
6
Chapter2:GenerativeAIusecasesacrossfunctionsandindustries
8
Spotlight:Retailandconsumerpackagedgo
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