麦肯锡:生成式人工智能的经济潜力.docxVIP

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麦肯锡:生成式人工智能的经济潜力.docx

Theeconomicpotential

TheeconomicpotentialofgenerativeAI

Thenextproductivityfrontier

June2023

AuthorsMichaelChuiEricHazanRogerRobertsAlexSinglaKateSmaje

AlexSukharevskyLareinaYee

RodneyZemmel

ii TheeconomicpotentialofgenerativeAI:Thenextproductivity

ii TheeconomicpotentialofgenerativeAI:Thenextproductivityfrontier

ContentsKeyinsights3Chapter1:Generative

Contents

Keyinsights

3

Chapter1:GenerativeAIasatechnologycatalyst4

Glossary

6

Chapter2:GenerativeAIusecasesacrossfunctionsandindustries

8

Spotlight:Retailandconsumerpackagedgo

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