信息时代的管理信息系统Chap001.pptxVIP

Chapter1

TheInformationAgeinWhichYouLive:ChangingtheFaceofBusinessCopyright?2010bytheMcGraw-HillCompanies,Inc.Allrightsreserved.McGraw-Hill/Irwin

STUDENTLEARNINGOUTCOMESDescribeMISandthe3importantorganizationalresourceswithinit–people,information,andIT.DescribehowtousePorter’sFiveForcesModeltoevaluatetherelativeattractivenessofanindustry.CompareandcontrastPorter’s3genericstrategies,toplineversusbottomline,andtherun-grow-transformframeworkfordevelopingbusinessstrategy.Describetheroleofvalue-chainanalysisforidentifyi