市场环境分析:以麦当劳丰田为例案例研究.pptxVIP

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市场环境分析:以麦当劳丰田为例案例研究.pptx

Chapter3TheMarketingEnvironment

IfthereisoneoveralllessontobelearnedintheopeningMcDonald’sscenario,whatwoulditbe?PreviewCase:McDonald’s

HowmightthechangesinconsumptionhabitsalloverAsiaaffectMcDonald’s?PreviewCase:McDonald’s

HowmightincreasinglevelsineducationimpactMcDonald’sgrowth?PreviewCase:McDonald’s

WhymightmarketerslikeToyotawanttotargetsegmentsbasedontheirlifestylesratherthanontheiragegroups?RealMarketing:ToyotaScion

WhymightGenerationYersbeconsideredtobemorecautiousthaneitherbabyboomersorGenerationXers?Rea

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