mckinsey -商业媒体正处于转折点:如何通过全栈方法取胜 Commerce media at an inflection point How to win with a full-stack approach.docx

mckinsey -商业媒体正处于转折点:如何通过全栈方法取胜 Commerce media at an inflection point How to win with a full-stack approach.docx

March2026

Mckunsey

company

Growth,MarketingSalesPractice

Commercemediaatan

inflectionpoint:Howto

winwithafull-stackapproach

Commercemediaismaturingfast.Inabuyer-ledmarket,commercemedianetworksthatdeliveromnichannelactivation,trustedmeasurement,andembeddedAIwillst

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