品牌内容评估：吸引消费者与构建品牌形象战略优先级.pptxVIP

BrandedcontentevaluationBrandedcontentevaluationcriteriaMEP_TEMP_5.2.3EvaluationcriteriaScore(1-5)EngagingconsumersBuildingthebrand[1/2/3/4/5][1/2/3/4/5][1/2/3/4/5]Willittouchthemattherightmomentsandplaces(360o)?Isitdifferentfromwhattheyhaveseen/experiencedbefore?Isitrelevanttoconsumerslives?Isitsingleminded?Isitcrediblefromthisbrand?Doesitbringthebrandpositioningtolife?[1/2/3/4/5][1/2/3/4/5][1/2/3/4/5]AddressingstrategicprioritiesIsitfeasibleandfinanciallyviable?Doesitreinforcetherightelementsofbrandimage?Doesitfocusontheri