2026年营销投资框架及决策指南 The 2026 Marketing Investment Framework Decision Guide.docx

2026年营销投资框架及决策指南 The 2026 Marketing Investment Framework Decision Guide.docx

The2026MarketingInvestmentFrameworkDecisionGuide

Thelatestmarketingbenchmarksandtrendswithinsightsfrom400+brandsand$42billioninmediaspend

Overview

Overview

TheGreatReallocation:WhereMediaMixIsHeadedin2026,NotJustWhereIt’sBeen

Consumerbehaviorisfragmenting.Costs

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