商业市场与买家行为分析：以宜家为例探讨企业间销售策略及跨文化差异.pptx

Chapter6BusinessMarketsandBusinessBuyerBehavior

Discusshowbusinessbuyerbehaviorisdifferentfromconsumerbuyerbehavior.WhatdoesthismeanforacompanylikeIkeaattemptingtosellgoodstootherorganizations?PreviewCase:Ikea

HowdoesIkeausesystemssellingtowinthemarketplace?PreviewCase:Ikea

Explainthedifferencebetweenahigh-contextcultureandalow-contextculture,andprovideatleastoneexampleofeach.RealMarketing:InternationalMarketingManners

Describeatleastthreecommonbusinessactivitiesaffectedbycontextualdifferencesacrosscultures.RealMa