2026年品牌营销问责状况报告(英文版).pptx

2026年品牌营销问责状况报告(英文版).pptx

StateofBrand

Marketing

Accountability

March2026

Brandmarketinghasanaccountabilitychallenge.Notbecauseitdoesn’twork,butbecausetoomany

organizationslackthemeasurementinfrastructuretoprovethatitdoes.

Thisisn’tanewtension.Butit’sgettingworse.Overthepasttwoyea

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