26年考研商务英语笔译真题及答案.docVIP

26年考研商务英语笔译真题及答案

一、单项选择题（每题2分，共10题）

1.Thetermbrandequityrefersto:

A.Thetotalvalueofabrand

B.Thecostofbrandadvertising

C.Thequalityofproductsunderabrand

D.Thelegalprotectionofabrand

答案：A

2.Ininternationaltrade,lettersofcreditareprimarilyusedto:

A.Facilitatecurrencyexchange

B.Guaranteepaymenttosellers

C.Insuregoodsduringtransit

D.Settradetariffs

答案：B

3.Theconceptofsupplychainmanagementinvolves:

A.Managingonlytheproductionphase

B.Coordinatingallactivitiesfromsuppliertocustomer

C.Focusingsolelyoninventorycontrol

D.Reg