英图博略_2026并购展望报告:并购、分拆、合资中的品牌价值创造 Creating lasting value through Mergers, Acquisitions, Spin-offs Joint Ventures.docxVIP

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英图博略_2026并购展望报告:并购、分拆、合资中的品牌价值创造 Creating lasting value through Mergers, Acquisitions, Spin-offs Joint Ventures.docx

Creatinglastingvaluethrough Mergers,Acquisitions,Spin-offsJointVentures

In1988,Interbrandpioneeredthe

processofassigningamonetary

valuationtothepreviouslyintangible

assetofbrand–aprogramofwork

thatfundamentallytransformedhow

companieswereappraisedbyfinancial

market

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