(共58页PPT)麦肯锡的营销工具箱(1).pptx

(共58页PPT)麦肯锡的营销工具箱(1).pptx

CONFIDENTIALMarketResearchToolkitMARKETINGSCIENCECENTERSeptember1995

TABLEOFCONTENTSQualitativeFocusgroupsIn-depthinterviewsObservationalresearchQuantitativeQuickhitBasicAUConcepttestAttitudinalImageengineeringConjointanalysisDiscretechoiceCustomerserviceDiarypanelST-ZXe24

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