(共58页PPT)麦肯锡的营销工具箱.pptx

CONFIDENTIALMarketResearchToolkitMARKETINGSCIENCECENTERSeptember1995

TABLEOFCONTENTSQualitativeFocusgroupsIn-depthinterviewsObservationalresearchQuantitativeQuickhitBasicAUConcepttestAttitudinalImageengineeringConjointanalysisDiscretechoiceCustomerserviceDiarypanelST-ZXe24

文档评论(0)

1亿VIP精品文档

相关文档