市场营销学专题教育课件.pptx

ChapterTwelveMarketingChannels:DeliveringCustomerValue

MarketingChannels:DeliveringCustomerValueSupplyChainsandtheValueDeliveryNetworkTheNatureandImportanceofMarketingChannelsChannelBehaviorandOrganizationChannelDesignDecisionsChannelManagementDecisionsPublicPolicyandDistributionDecisionsMarketingLogisticsandSupplyChainManagementTopicOutline

SupplyChainsandthe

ValueDeliveryNetworkUpstreampartnersincluderawmaterialsuppliers,components,parts,information,finances,andexpertisetocreateaproductorserviceDownstreampartnersincludethe