Heuritech:时尚行业的数字化转型:一时狂热还是未来风口 The digital transformation of the fashion industry.pdfVIP

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Heuritech:时尚行业的数字化转型:一时狂热还是未来风口 The digital transformation of the fashion industry.pdf

Thedigitaltransformation

ofthefashionindustry

Fadorfuture?

AndreyZvyagintsev

TableofContents

1.Breakingdowndigitaltransformation

Digitaltransformationistheprocessoftransformingsystemsandstrategies

withinabusinessthroughdigitalmeans.Thefashionindustryhasbroadened

itsdigitaltransformationtoaccommodatenewandlongstandingchallenges.

2.Consumersandcommerce

A.E-commerce

E-commercehasgrownexponentially.Thismeansthatformanybrands,

theire-commercestrategymustbefittedtotherisingdigitalizationand

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