原创力文档oxford -数字客户体验现状：生成式人工智能和个性化如何改变数字客户体验格局 State of Digital Customer Experience - How Generative AI and Personalization Are Transforming the Digital Customer Experience Landscape.pdfVIP
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- 2026-04-29 发布于广东
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StateofDigital
CustomerExperience
HowGenerativeAIandPersonalizationAreTransforming
theDigitalCustomerExperienceLandscape
Executivesummary
Customerexpectationsandpreferencesarechangingat
unprecedentedrates—arealitythatpresentsexecutives
withenormousopportunitiesandchallenges.ThesolutionBusinessesthatprioritize
isclearintheory:“Thinkaboutwhatmakesexperiences
justalittlebitbetterforcustomers,”saysAmeliaDunlop,thecustomerexperience
chiefexperienceofficeratDeloitteDigital.“Focusonarere
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