冈崎茂生先生演讲.pptxVIP

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Copyright2008DENTSUINC.Allrightsreserved.1September25,2009ShigeoOkazaki冈崎茂生VisionaryBranding创视界的品牌构筑ShigeoOkazaki冈崎茂生AdjunctProfessorofMarketing,ChulalongkornUniversity朱拉隆功大学市场营销学教授ExecutiveBrandConsultant/ManagingDirector,StrategicResourceCenter,BeijingDentsuAdvertising北京电通广告有限公司战略资源中心本部长执行品牌顾问Handoutmaterials:Foracademicuseonly

Copyright2008DENTSUINC.Allrightsreserved.2Seminar(1)Whybrand?为什么要构筑品牌?

Copyright2008DENTSUINC.Allrightsreserved.3MarketingManagersArePressuredforShort-termSuccess市场经理们承受着短期盈利的压力“Weareheldrespon

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