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- 2026-04-29 发布于广东
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StateofDigital
CustomerExperience
FocusonRetail
Introduction
Unprecedentedchangesinretailoverthelastfouryearshavereshapedthe
industry’sdigitalcustomerexperience—bothinthewayorganizationsdobusiness
andthepreferencesofshoppers.Thelessonslearnedaboutnimblenessandthe
importanceoftechnologyanddatacanhelpbusinessesscaleandbringthehuman
elementfoundinbrick-and-mortarstorestotheirdigitalplatforms.
OurStateofDigitalCustomerExperienceresearchshowsthatretailexecutives
areconfidentintheircustomerexperiencestrategies,butth
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