每日快报专业知识讲座.pptx

DailyExpress

TheDailyExpresswasfoundedin1900bySirArthurPearson.Pearsonsoldthetitleafterlosinghissightanditwasboughtin1916bythefutureLordBeaverbrook.founder

Itwasoneofthefirstpaperstocarrygossip（小道传闻）,sports,andwomensfeatures,andthefirstnewspaperinBritaintohaveacrossword（纵横字谜）.Pioneer(先锋)

UnderBeaverbrook（布鲁克）thenewspaperachievedaphenomenally（明显旳）highcirculation（发行量）,settingrecordsfornewspapersalesseveraltimesthroughoutthe1930s.[2]Itssuccesswaspartlyduetoanaggressive（好斗旳）marketingcampaign（市场竞争）andavigorous