AI 赋能消费品行业:把握 2350 亿市场机遇的五大行动.docxVIP

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AI 赋能消费品行业:把握 2350 亿市场机遇的五大行动.docx

TheimpactofAIintheConsumerGoods

Industry

Fivestepsfor

companiestoseizethe$235bnpotentialofAIinthefuture

ofconsumergoods

1

EXECUTIVESUMMARY

Consumergoodsmovingatpacetoseizea$235bnopportunityfromAI

Consumergoodscompanieshavethechancetorealizea50%marginupliftleveragingArtificialIntelligence(AI1),leadingtoapotentialadditionaloperatingmarginof$245billion.Whileconsumergoodscompanies

currentlydonotfacesuchlowmarginsasretailers,thehighcostorhighvaluestepsintheirvaluechainscanbeimprovedbyAI,givingtheman

advantag

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