赢得未来葡萄酒消费者.pdf

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WinningtheFutureWineConsumer

Afterasustainedperiodofdecliningconsumption,winebrandsarereassessinghowtoengage

consumersandstabilizethecategory.GenZiscentraltothatrecovery,asthefirstfully

digital-nativecohorttoenterlegaldrinkingagewithdistinctex

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