个人决策攻略精选18计.pptxVIP

個人決策制訂

Individual

DecisionMaking;消費者決策制訂步驟;決策制訂觀點;第4页;問題確認;資訊蒐集;HowMuchSearchOccurs?;消費者產品知識對資訊蒐集之影響;Nonfattening

EvaluationofAlternatives

LocatingProducts

HowMuchSearchOccurs?

Conjunctive

ConsumersAre

SimpleAdditive

ExemplarProducts

非補償性決策準則〔續〕

AreDifferentProductsSubstitutes?

LocatingProducts

LexicographicDecisionRule〔主要屬性依序挑選法〕

ProductChoice

AreDifferentProductsSubstitutes?

因為不用花費太多時間與力氣;第10页;BasicLevelsHaveMuchMoreinCommon,ButaNumberofAlternativesExist.;產品分類之战略性意涵;Heuristics〔經驗或實務法則〕;選擇熟习品牌是一種忠誠度或習慣？;決策準則;HeuristicsareMentalRules-of-ThumbThatLeadto