英国某商学院的EMBA课程讲座.pptxVIP

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  • 约1.17万字
  • 约 47页
  • 2026-05-20 发布于香港
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Review:Session1Whatisstrategy?

Makingstrategicchoicesishard:Somequotesfromannualreports…“Ourcompanyhasmadeaconsciouschoicetobethepreferredemployerandtheleadingcompetitorinitsfield…”“Ourobjectiveistomaximizeourmarketsharewhileincreasingourmargins…”“Wewillcontinuecoveringtheneedsofabroadspectrumofcustomers,andstrivetobethetopchoiceinallthesegmentsweserve…”

Summary:WhathavewelearnedtodayStrategyisanongoingquestthatisparticulartoeachactorandcontext.Thereisnouniversalformulaforsuccess.Eachsuchquestinvolves:

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