现代组织中的市场营销课件.pptVIP

*現代組織中的市場行銷*

一、市場行銷及其重要性什麼是市場行銷？市場行銷的核心是什麼？*DefinitionsofMarketingMarketingistheperformanceofbusinessactivitiesthatdirecttheflowofgoodsfromproducertoconsumeroruser(AMA,1960)Marketingistheprocessinasocietybywhichthedemandstructureforeconomicgoodsisanticipatedorenlargedandsatisfiedthroughtheconception,promotion,exchangeandphysicaldistributionofgoodsandservices(OSUMarketingFaculty,1965)Marketingistheprocessofplanningandexecutingtheconception,pricing,promotionanddistributionofideas,goodsands