市场研究:Excel数据分析与实践步骤.pptx

市场研究:Excel数据分析与实践步骤.pptx

BasicMarketingResearch:UsingMicrosoftExcelDataAnalysis,2ndEdition AlvinC.Burns LouisianaStateUniversity RonaldF.Bush UniversityofWestFlorida PrenticeHallPublishers

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An11stepprocess:thereisnothingmagicabout11stepsNotallstudiesuseall11stepsFewstudiesfollowthestepsinorderTheMarketingResearchProcess:CaveatstoStep-by-StepProcess

Istherearealneedformarketingresearch?Researchtakestimeandcostsmoney.Marketingresearchisnotalwaysneed

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