贝恩 -2026年中国购物者报告 202606 China Shopper Report 2026, Vol. 1 Growth Under Pressure Valueseeking Shoppers and New Channel Battlegrounds in China FMCG.pdf

贝恩 -2026年中国购物者报告 202606 China Shopper Report 2026, Vol. 1 Growth Under Pressure Valueseeking Shoppers and New Channel Battlegrounds in China FMCG.pdf

GrowthUnderPressure:Value-

seekingShoppersandNewChannel

BattlegroundsinChinaFMCG

ChinaShopperReport2026,Vol.1

Authorsandacknowledgments

DerekDengisaseniorpartnerwholeadsBainCompany’sConsumerProductspracticeinGreater

ChinaandisbasedinShanghai.Youcanconta

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