营销九式之三.pptVIP

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ScanningtheMarketingEnvironment3

LearningObjectivesAfterreadingthischapter,youshouldbeableto:

SCANNINGTHEMARKETINGENVIRONMENTIt’sShowTime!Apple’siPodDVR’sWirelessNetworksHigh-DefinitionTelevision

?2006McGraw-HillRyersonLtd.Allrightsreserved.AppleiPodAd

?2006McGraw-HillRyersonLtd.Allrightsreserved.NapsterAd

ENVIRONMENTALSCANNINGINTHENEWMILLENNIUMTrackingEnvironmentalTrends

?2006McGraw-HillRyersonLtd.Allrightsreserved.FIGURE3-1Environmentalforcesaffectingtheorganization,aswellasitssuppliersandcustomers

ENVIRONMENTALSCANNINGIN

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