普华永道 咨询资料 Questionnaire_Zhongshan.pdfVIP

ProjectQueen2researchobjectives(Zhongshan)

Overallobjective–tounderstandthecommercialbenefitsofQueen(“Q”)and

Heineken(“H”)workingtogetherinGuangdongprovince.

HowcanHhelpQachieveitsgoals:

Achieve10mHLsalesby2008

Buy/build13.5mHLcapacityby2008

Thecurrentchallenges:

DefendShenzhenbasefromZhujiangandTsingtao

GrowoutsideShenzhen–

oMajormarketsnotyetin,e.g.GuangzhouandFoshan

oShantou,wheretheywillbuildbrewery

oSecondarycities,likeShanwei,Huizhou

GrowHongKongandMacao

CONFI