麦肯锡-2026年消费者状况:当技术加速和成本压力碰撞时.pdf

麦肯锡-2026年消费者状况:当技术加速和成本压力碰撞时.pdf

StateoftheConsumer

2026:Whentech

accelerationandcost

pressurescollide

Theconsumerischangingfast.Fourtrends—thetech-drivenpath

topurchase,thehealthrevolution,theexperienceeconomy,andthe

resourcefulconsumer—willredefinethesector.Willbrandskeepup?

June2026

Con

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