职场英语Unit-6-市场营销概况.pptVIP

MarketingConceptsUnit6

TermsforMarketingmarketingmixdistributionsegmenttangiblehirepurchasespectrummarginrivalmonopolypromotionend-usersMailshotscaptivemarketwholesaleoutletretailphysicalevidenceJune,20107市场分割市场组合有形的分销分期付款范围利润强制性市场垄断促销对手邮寄广告终端用户有形展示销路零售批发

MarketingisacreativeprocessofsatisfyingtheneedsofcustomersprofitablyMarketingisanalysis,planning,implementationandcontrolofcarefullyformulatedprogramstobringaboutvoluntoryexchangeandrelationshipswithspecificallytargetmarkets.Whatismarketing?Warm-up:Whatismarketing?

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