研究方法论专题教育课件.pptxVIP

管理研究措施;教材与参照书籍:;AssessmentComponents(“Game-rules”);ClassSchedule;IntroductiontoResearchMethodology

inBusinessResearch;FourSourcesofKnowledge;WhatisScientificResearch?;WhatisScientificResearch?;OxfordUniv.:in1249(》750yearsold).

HarvardUniv.,foundedin1636.

Thedifferenceismorethan350years!;MITwassetupin1861,morethan200yearsyoungerthanHarvardU.(1636).

Stanfordwassetupin1891:

Why?WhataresecretsforUSuniv.togouptothetopintheworld?

;

1、交互对话与思辩：HBS案例及教学法（Setting/pedagogy）

2、HBS之科研方向与要点：RigorVSRelevance

——如世界企业战略之父M.Porter之竞争五