【原文】WGSN:2027年未来消费者报告:情绪因素.docx

【原文】WGSN:2027年未来消费者报告:情绪因素.docx

FutureConsumer2027:

Emotions

Ouremotionsshapewhoweare,connectuswithothersanddefinewhatitmeanstobehuman.

Sincethepandemicandthepolycrisisthatfollowed,emotionbecamethecentraldriverofallconsumerbehaviour.Howweshop,whatwebuyandthebrandsthatwechoosehavebe

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