SWOTanalysis优劣势分析英文课件.ppt

SWOTAnalysisVincentLi

SWOTAnalysis

WhatisSWOTanalysisDevelopedasatoolformarketinginwhichinternalandexternalenvironmentarescannedasanimportantpartofthestrategicplanningprocess.InternalfactorscanbeclassifiedasstrengthsSorweaknessesW.ExternalfactorscanbeclassifiedasopportunitiesOorthreatsT.StrengthsandWeaknessesoftheinternalenvironmente.g.stafforinternalcustomers,officetechnology,wagesandfinance,etc.OpportunitiesorThreatsfromtheexternalmicro-environmente.g.clients,agentsanddistributors,suppliers,ourcompetitors,etc.